Word-of-mouth is a powerful tool. Happy customers after a good job tend to lead to more clients and repeat business. Nowadays there is a new form of word-of-mouth you shouldn't neglect. Social media. Creating the same effect on social media can be difficult but if you get it right, you have the potential to reach a whole new group of people.
Here are five steps to get you started:
1. Create your channels
A website is great for showing potential clients what you do. The only problem with a website is it is reliant on people actively searching for you online. This is where social media can help. In our industry, the three most important social profiles for business are Facebook, Instagram and LinkedIn.
Facebook is great because of how popular it is and that it allows you to present yourself in a friendly way. Instagram is perfect for showing off your finished work and providing inspiration. And LinkedIn is the ideal platform if you are hoping to work with other businesses instead of homeowners.
Whichever platform(s) you decide to use, make sure you fill them out with a detailed description of your business and your services. Once you are happy with your social appearance use print adverts, your website, and social advertising to direct people to your social media accounts and grow your following.
2. Be selective
The more you put into your social media, the better your results will be. For this reason it is better to run one or two social accounts and ensure your presence is strong. Timing can also be important. For example, if spring is a popular time for decorating, it will be best to post more frequently around that time.
3. Show off your work
Showing off what you can do and sharing imagery of your finished work (with the clients permission) on social media is a great way of obtaining new clients. Try to take pictures during the day to make the most of natural light and focus on trying to make the room look inviting. Clear away any mess and create a scene that people will want to see.
Here at Tradec Supplies, like to promote businesses that use our paint. If you want increased exposure then send them to us and we will share your pictures across our platforms.
4. Ask for reviews
After you have finished a job, ask your clients if they could write a recommendation on your Facebook page or on Google if you have Google My Business. Again, this is a fantastic way of creating that all important social proof.
5. Connect with locals
Search for community forums on Facebook and Google. These can be local groups or industry related groups. If you are operating in local groups, the best approach is to offer advice where you can as this soft-marketing approach is more effective than spamming the group with advertising.
Thanks Everyone! Comment on the blog and let me know your thoughts!